A well-known global brand that needs no introduction, FashionTV has become a major frontrunner in uniting two industries -- fashion and blockchain. Currently, the group is one of PumaPay Pull Payment Protocol’s strongest Early Adopters who have committed to implementing the blockchain-based technology as a payment system.
FashionTV customers will be able to pay with PMA tokens on the website for streaming the FashionTV video content. The group sees the value in bringing its global audience a convenient payment system that does not rely on banks and credit card companies with their transaction fees and related inconveniences.
Possessing a robust network of affluent users with high disposable incomes, the 24/7 international fashion and lifestyle broadcasting television channel founded in April 1997 by President Michel Adam Lisowski is one of the most widely distributed satellite channels in the world.
Spanning over five continents, the 20-years-young global satellite TV network encompasses a total of 500 million households in 192 countries, including Argentina, Australia, Belgium, Brazil, Czech Republic, India, Italy, Israel, Singapore, Hong Kong, Japan, Indonesia, Malaysia, New Zealand, Philippines, Portugal, South Africa, South Korea, Taiwan, Thailand, and Turkey. The iconic network is also broadcasted in seven million public places and has a massive cult status on social media platforms with 3.9+ million fans on Google+, 4+ million Facebook followers, and one million monthly website users. Following the upcoming implementation, this vast user base will be able to pay for FashionTV content with cryptocurrencies, with a nearly-immediate transaction processing time and zero transaction fees. This is something that has not been possible on the blockchain before.
Following its newfound partnership with PumaPay, FashionTV’s integration of the Pull Payment Protocol into its application will help propagate the widespread adoption of the blockchain-based pull payment system and PumaPay digital currency.
Through the PumaPay blockchain-based payment protocol, the FashionTV group will be taking their multimedia and multi-content platforms to a new level of interaction by providing members, a faster, cheaper, and more convenient payment method to avail of their app, compared to the traditional credit card system. The protocol is so powerful and flexible, it also enables them to design their own transaction and payment scenarios, such as recurring subscription payments, charge limits, cancellation timelines, and so on.
A whole new universe of Pull Payment architecture and PMA economy awaits the FashionTV group and by facilitating the integration of the protocol, PumaPay can realise the critical mass of users needed to build a thriving decentralized cryptocurrency economy; a win-win scenario for both businesses and consumers.
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